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Ulrico Grech-Cumbo

I was born in South Africa, which has instilled in me a love for both natural and cultural diversity. As a kid, my dream was to build racing cars for a living - but when a chance opportunity got me doing just that in a Formula 1 team, I realised fast that these were not the problems I wanted to solve in the world. Entrepreneurship gave me the agency to explore how and where I wanted to add value to the world. I never fell out of love with tech and I've been using various forms of it across several companies as a founder & CEO for the past 20+ years.

Based on a life of very privileged access to wild places but also experiencing the unexpected grief of witnessing a degraded natural world the more I saw of it, I am obsessed today with how we use immersive technologies to foster empathy and change behaviour as relates to our environment. I also recently founded the Continuum to explore how game engine technologies can help create a more sustainable and creative film industry in Africa, in the emerging virtual production space. I give talks on immersive tech (or "XR"), environmental education, conservation and virtual production. I've done so at the likes of SXSW, Cannes, Tribeca, the UN, TEDx, and more.

Position: Nature Tech CEO

Schedule
2026-10-31 Panel Discussion
Virtual Production and Infrastructure Gap:
Financing Studios not just Stories
Time 2:00 p.m